|100 Town Parade|
|Las Pinas Choir Christmas Classics|
And finally, after the live broadcast and unveiling of the giant Eden Christmas Tree, some ABS-CBN celebrities serenaded the crowd.
|Christmas Tree Unveiling|
December may be the start of Christmas in other parts of the world. But here in the Philippines, Christmas is said start during the "ber" months or a hundred days early. In essence, Kraft Eden Cheese wanted to solidify the nation as we officially earmark the start of the World’s Longest Christmas Celebration. Having been inspired from last year's Keso de Gallo, Eden is back to once again bring the warmest and tastiest Yuletide tidings to everyone, reminding Filipino of hope and unity.
|Alex Dan Tacderas|
Last year, Kraft Eden gave the celebration of Misa de Gallo a cheesy twist by feeding churchgoers for 9 mornings in 9 different cities from Luzon, Visayas and Mindanao, in 9 different churches with 9 carefully selected Filipino recipes. But this year's Yuletide undertaking by Eden in partnership with ABS-CBN Network actually kicked off as early as July when participating towns were asked for a cook off. “Each dish was made with indigenous ingredients native to their very own town–making every dish original and unique,” Kraft Foods Philippines’ Category Marketing Manager Alex Dan Tacderas says.
“We believe in the natural talent and healthy competitiveness of Filipinos in making nutritious, delicious and affordable meals especially during this Christmas season. That is why we leave the rest of the nation to vote for and decide who deserves to be the town that will be most recognized.” adds Tacderas.Support Your Town
Vote for your town and help their simple community wish by winning 2M in support fund and 100,000 for yourself. Send an Eden Cheese carton and be counted. Visit www.sarapngpasko.com or call 72-PASKO for more details
|Keso De Gallo|
Check some of the cheese-based dish entries from some of the provinces of Bacolod, Iloilo, Pangasinan, Batangas, and Bataan.
|Buffet Desserts Made by Micah|
|This Cheese-Mangp Tart is my Favorite|
1 Nation, 1 Festive Season, 1 Grand Yuletide Feast
More than just a competition, the natural love and passion for food will bring the entire nation together in time to share the tastiest of Yuletide tidings. “Christmastime is a time wherein sharing is found most prominent especially among families,” Senior Brand Manager Anna Sapitan says.
|World Longest Christmas Food Celebration Starts|
“Having 100 towns nationwide create 100 unique cheese-based dishes will entice our friends from abroad to come and experience the country for themselves,” Tacderas says.
|Sarap ng Pasko|
|Advance Merry Christmas!|
Underscoring an optimistic, festive and delightful Christmas for everyone in the country, this year, Sarap ng Pasko: 100 Days of Christmas, hopes to strengthen the Yuletide spirit for Filipinos across the world.